BMW of North America sent out a newsletter via email on February 28, 2013 discussing the BMW Olympic Bobsled, DriveNow, and more. Just 13 days earlier, a meteor plummeted down and exploded above Russian soil, injuring over 1,000 people. Regardless, BMW decided to include this photo in the newsletter:
Does this have anything to do with the meteor event on February 15, 2013 in Chelyabinsk or the DA14 asteroid near-miss hours later? Probably not. Is the photo a bit too soon? Probably.