When you run your own business online, remembering everything that needs to be done can be a daunting task. Whether it’s daily maintenance, analyzing how well your website is performing or simply remembering to order more supplies, even the simplest tasks can be overlooked when you’re constantly busy.
There are thankfully a truckload of handy tools out there that you can use, on tablet, PC and smartphone platforms, so that you can keep everything in check and avoid any disasters. We’ve tried and tested the best tools for anyone running an online business so that you can put cruise control on and take a breather. Continue reading
If you sit down and really think about it, how many brand logos can you recognize and remember? Chances are that you can remember a lot, especially in this saturated market. These days’ companies have to be smart to catch the attention of a consumer and then keep that attention. By creating a brand, a company is basically creating a whole identity, complete with a personality and face, something that makes them stand out from the crowd. So how can your business create a brand? And how important is it that your brand reflects your business? Here we will show you exactly how. Continue reading
I go to a lot of trouble to get a new client.
For example: Last week I took a day out and flew to Sydney to speak at a Vets conference to promote an upcoming marketing series I’m running for Sydney University’s post graduate Vet division.
I was the last speaker and stayed on after the talk to answer every question of every person who approached me. Continue reading
Your company logo is instrumental in building brand recognition and customer loyalty, and can become a tangible symbol of what your business stands for. Below, we’ll list some of the characteristics of recognizable and enduring business logos.
Scalability: It’s one of the most major elements in logo design. You can be as creative as your imagination allows on paper, but if your design doesn’t scale properly, it’s not worth the paper it’s printed on! The best logos are easily resizable, and they perfectly maintain their form and expression. Continue reading
Did you know that public relations is different from advertising? This fact is often reiterated in numerous publications and textbooks, however, it is still very easy to confuse both terms – especially when they both involve promotion and publicity.
To emphasize the difference between advertising and public relations, let us explore what each really means. Continue reading
When you go to college, anything that you can do to make your life easier is a good thing. The number of useful Android apps for college students grows exponentially every day. Picking which ones are actually useful is not an easy task, but the top ten most useful are listed here: Continue reading