Category: Marketing

blek-design-shapes

Ten Principles of Good Design

I won’t try and convince you that I came up with these ten principles of good design, but I absolutely agree with all of them. Jony Ive’s team at Apple is purportedly only one...

Advertising Isn’t Evil (Part 2)

Advertising Isn’t Evil (Part 2)

To continue the discussion on advertising, let’s talk about advertising’s place on the web. Something that a lot of bloggers and others who run a website (and bring in a substantial audience) have to...

Advertising Isn’t Evil

Advertising Isn’t Evil

The days of Mad Men are long gone. The world of advertising isn’t quite as glorious as it once was. We’re tired of ads, so we find ways around them. Netflix is commercial free...

People Connect With People

People Connect With People

It’s really simple to create something. Whether it’s a product or service, anyone can find a way to deliver something of value. The problem is, though, that products and services don’t sell themselves. They...

Framing Your Story

Framing Your Story

“I’m writing this as I sit in the Dragonfly coffeehouse in Pleasantville, New York. The vernacular is perfect for the story they intend to tell. Elvis (the early Elvis) is on the stereo. The...