Category Archives: Public Relations

NRA Ad Before President Obama’s Speech on Gun Control

Posted on April 17, 2013 by

Fox News’ live stream of President Obama’s remarks on gun control Wednesday afternoon was prefaced by an advertisement by the National Rifle Association titled ‘Law Enforement Disagrees with President Obama and Mayor Bloomberg.’ Many viewers were obligated to view the … Continue reading →

About these ads
Posted in Public Relations | Leave a comment

BMW Meteor Photo Too Soon?

Posted on March 2, 2013 by

BMW of North America sent out a newsletter via email on February 28, 2013 discussing the BMW Olympic Bobsled, DriveNow, and more. Just 13 days earlier, a meteor plummeted down and exploded above Russian soil, injuring over 1,000 people. Regardless, … Continue reading →

Posted in Public Relations | Tagged , , | Leave a comment

The Importance of Brand Continuity

Posted on February 19, 2013 by

If you sit down and really think about it, how many brand logos can you recognize and remember? Chances are that you can remember a lot, especially in this saturated market. These days’ companies have to be smart to catch … Continue reading →

Posted in Marketing, Public Relations | Tagged | Leave a comment

Apple Isn’t Cool Anymore

Posted on February 11, 2013 by

More and more people are jumping on the “Apple isn’t cool anymore” bandwagon every day. The reason? We pull for the underdogs. Apple was an underdog for most of its career, behind Microsoft and other technological giants that were far … Continue reading →

Posted in Blog, Public Relations, Technology | Tagged , , , | Leave a comment

Public Relations and Advertising: How They Differ

Posted on January 28, 2013 by

Did you know that public relations is different from advertising? This fact is often reiterated in numerous publications and textbooks, however, it is still very easy to confuse both terms – especially when they both involve promotion and publicity. To … Continue reading →

Posted in Public Relations | Tagged , | Leave a comment