More and more people are jumping on the “Apple isn’t cool anymore” bandwagon every day. The reason? We pull for the underdogs. Apple was an underdog for most of its career, behind Microsoft and other technological giants that were far ahead. But now Apple is on top with the best-selling smartphone and integrated OS package ever created. Apple is not an underdog anymore.
Western culture largely believes that the up-and-comings are the ones to follow, and the super companies (now Apple) are just waiting to be dethroned. A decade ago (even five years ago) someone with a Mac was a different type of person – eccentric, weird, or left-brained, or something like that. The Apple ecosystem was small, and someone that was an early Apple adopter was unique. Now, everybody has an Apple product, so the coolness factor is significantly lower.
Samsung has become the smartphone underdog with its Samsung Galaxy S III, which is the iPhones top competitor, and poses a serious threat to Apple’s marketshare and sales. Thousands of people have jumped off the Apple bandwagon (or never got on) and tout the excellence of Samsung, Google’s Android, and similar innovators. Apple isn’t cool anymore – these other companies are.
Studies and market research confirm that the general customer’s consensus of the Apple brand is changing. Teens and 20-somethings were recently surveyed and the results showed that, basically, Apple isn’t cool anymore. If a company isn’t “cool” it can get in some hot water real quick. Apple is no newcomer to hot water. Apple’s native Maps application was a flop as far as most are concerned. Foxconn in China has suffered some horrible PR, and rightly so. Steve Jobs is gone, upper-management has seen some significant restructuring, and stock prices have fallen from record highs for many months. Every move that Apple makes is under tough and tight scrutiny.
So what will happen next? Will Apple dazzle consumers with their iPhone 5S and/or iPhone 6? Will we get a real Apple Television, Apple Radio, or an Apple Watch? What do Google, Microsoft, and other competitors have up their sleeves? Apple won’t be here today and gone tomorrow, but the company’s future and its dominance as the world’s most-valued company is uncertain. For one thing, we know that in many consumers’ minds, Apple just isn’t cool anymore.
What will be cool in 2013? Certainly not Google Glasses.