Tag Archives: brand

The Importance of Brand Continuity

If you sit down and really think about it, how many brand logos can you recognize and remember? Chances are that you can remember a lot, especially in this saturated market. These days’ companies have to be smart to catch the attention of a consumer and then keep that attention.  By creating a brand, a company is basically creating a whole identity, complete with a personality and face, something that makes them stand out from the crowd. So how can your business create a brand? And how important is it that your brand reflects your business? Here we will show you exactly how. Continue reading