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Tag Archives: television
AMC’s The Pitch: Is this what it’s really like?
AMC’s The Pitch kicks off on national television and on-demand streaming on Monday, April 30 at 9/8c with its second episode titled “Waste Management: SK+G and The Ad Store.” The entire first episode is already online for free viewing. The … Continue reading
Posted in Articles, Marketing
Tagged advertising, amc, marketing, mckinney, television, the pitch, wdcw
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State of Research in Cultivation Theory
Mass communication is an area of communication studies that is alive and well. We live in a media driven world, and numerous communication theories have developed since the creation of the television. One such theory, under the broader spectrum of … Continue reading
Posted in Research
Tagged communication, cultivation theory, research, television, tv
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The Hypodermic Needle Theory and Mass Media
A theory can have many names. Each discoverer of a certain theory typically coins it their own unique name. One such example is the Hypodermic Needle theory, otherwise known as the Magic Bullet theory, or even the transmission-belt theory. All … Continue reading
Posted in Marketing
Tagged hypodermic needle theory, magic bullet theory, mass media, television
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